We sell high-quality Japanese-made fashion and lifestyle interior products.

Our Story:

Andaction is focused on providing the best of Japanese traditions to the modern world. Using artisan techniques, our range of unique products bring the crafts of the past to life.

It all started with the founder's desire to create a real useful shawl.
We wanted something that was basic, beautiful, and easy to use in a variety of situations, rather than something eccentric and quickly becoming boring, and it took us about two years to complete the first product that we were satisfied with. We hope that you will use it in various situations, both while traveling and in your daily life.

During many years of traveling around the world for business, we have noticed the delicacy and beauty of traditional Japanese products, and together our team is developing products centered on textiles and washi paper products. The production areas and workshops are mainly located in various parts of Japan that have a special connection to us, such as our hometowns and places where we spent our student days.

We would be delighted to deliver our products to people all over the world, while playing a part in revitalizing Japan's traditional production areas and preserving its beautiful scenery.